Google USer

When it comes to your business, it’s easy to presume that you want the best exposure. Aside from your typical marketing and advertising tactics, do you know if you’re doing everything you can for your business? There are several aspects to running a local company or organization than many business owners miss or are completely unaware of.

Marketing for local exposure can be a difficult challenge to conquer but it doesn't have to be. There are resources such as Google who allow you to market your business freely and at your own convenience. While ranking on Google doesn’t cost you anything, unless you’re paying for ads, there are several factors to consider if you want to make the most out of it.

Not following some of the core guidelines of local search engines set in place by Google can have your competitors leaving you in the dust. Google webmaster is a great source for learning all about new and updated guidelines and staying up to date on algorithm changes. 

If your business has taken a hit from recent algorithm updates, take a look at these factors that we’ve found that could be effecting your ranking.

#1 Proximity of address to the point of search

#2 Proper GMB Category Associations

#3 Domain Authority of Website

#4 Verified GMB Listing

#5 Google Review Quantity

Keeping your local search listing optimized is such an important step in building your empire. Contact SMB Local today and learn more about our local search marketing and management.

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